Martin Luther King, Jr = The Fearless Brand

Martin Luther King, Jr. created one of the most recognizable brands of our generation.

“Martin Luther King, Jr., was the conscience of his generation. He gazed upon the great wall of segregation and saw that the power of love could bring it down. From the pain and exhaustion of his fight to fulfill the promises of our founding fathers for our humblest citizens, he wrung his eloquent statement of his dream for America. He made our nation stronger because he made it better. His dream sustains us yet.” – President Jimmy Carter on Dr. King being posthumously awarded the Presidential Medal of Freedom.

Martin Luther King, Jr = FEARLESS Brand. I remember being in high school when Martin Luther King, Jr.’s birthday became a national holiday. There were lessons about him in history class. People were talking about him on TV. We learned about his March on Washington, The Mongomery Bus Boycott, The March on Fear.

For most people my age and older, hearing the words “I have a dream…” invokes a lesson learned in history class or memory of him on TV at the March on Washington. It reminds us of his crusade to fight social inequality. He was in short… FEARLESS.

Personal Branding is the buzz word of today. But the idea has been around for decades. Martin Luther King, Jr. used key elements in branding and targeting your audience. He was strategic at how he crafted his own personal brand. Tactics that he used were:

  • His image
  • Consistant CLEAR messaging
  • Personal connections with those around him
  • Empathy with his ideal audience
  • Engaging speeches

Martin Luther King, Jr. had a message he wanted to spread. He was never wavering in that message, regardless of the criticisms that came his way. Martin Luther King, Jr. created the perfect, FEARLESS Brand that lasts decades after his passing.

About the author: Lori Keefer is an entrepreneur, Jerry’s other half, avid bird watcher, band mom, lover of a good cup of hot tea, and your guide in personal branding photography. The opinions expressed in this post are solely those of the author. You can connect with her on her personal website, her business website, or on Facebook.

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